So far I have written many posts about SEO. Every blogger should have complete knowledge of SEO, otherwise he cannot become a successful blogger. In this post you will talk about what is SEM.
I have seen many new bloggers who do not know what is SEM. Actually the full form of SEM is Search Engine Marketing. SEM means taking traffic from search engines to Paid and SEO means taking traffic from search engines for free. So you must have known the difference between SEO and SEM.
What is SEM (Search Engine Marketing)?
Traffic can be taken from Search Engines for free and even in Paid, so if someone receives Paid Traffic from Search Engine, then his Ad is shown in Search Engine, this is what we call Search Engine Marketing.
Which ads can be in SEM?
As I mentioned above, only the results shown in Ad in Search Engine are called SEM, so I am telling you some of it in Ad.
- PPC- Pay Per Click
- PPC- Pay Per Call
- CPC- Cost Per Click
- CPM (cost-per-thousand impressions)
- Paid Search Advertising
Who is SEM better for?
SEM is not used for every person because it is Paid, you can get traffic by paying money. If you have an online business and you want to promote it soon, then with the help of this you can promote it quickly. You must have seen in your Google Search Engine that while searching for something, there is some different type of Ad Show at the top, neither the visitors click on it quickly.
Basic knowledge of SEM:
Right now the most popular Paid Search Platform is Google Adword which is a service of Google itself. Search marketers use Adword only to show their ads in search engines. Adword ads are seen not only in Google search engine but also in search engines like Bing and Yahoo. In this you will also get the option of PPC Advertising, from which you can work Paid Traffic.
Also read: 10 Ways to Recycle Old Blog Posts
There are many tears of Search Engine Marketing like:-
1.Search engine optimization (SEO)
2.Social media marketing
3.Submitting sites to directories
5.Managing paid listings in search engines (primarily pay per click, or PPC) Describing the development of many different online marketing strategies
70% of Online Marketers use SEM to promote their business. Every blogger can use it but Adsense users cannot use it because Adsense does not allow Paid Traffic.