What is Digital Marketing and what is it?

Today’s era is changing very fast, so it is important for everyone to know what is digital marketing. The age is becoming digital and everyone has started feeling the need for it. Many companies now hire digital marketing experts separately so that they can spread their business through digital medium as well. But here the question also comes to how to learn digital marketing? Those who are aware of this already know how to earn money from it. Many people still do not know about its importance. Everyone is aware about education, but many parents still do not have much knowledge about digital marketing and that is why they ask their children to focus on traditional studies and similar careers.

People can make their career even after studying digital marketing, but if this question must be roaming in your mind about how to do this course, then we will give you information about it in this post. The way of advertising has changed a lot over time. The means of reaching people have also changed. Today, if we talk about any way to reach 100000 people in an hour, then the easiest way is digital medium.

Now if we talk about how this work was done earlier, then let me remind you that earlier people used to use radio, cinema, TV, roadside posters, banners, newspapers etc. Apart from this, people also used to campaign by installing loudspeakers in vehicles, but should we stick to this method even today or should we adopt some method which saves both time and money and at the same time gives very good results? Your answer would be that we should work on new methods with time. This is the reason why I thought that you should be told what is digital marketing and what its benefits are.

What is Digital Marketing?

When a product or service is promoted to the people all over the world through digital devices such as smartphones, computers, tablets and the Internet, then this method is called digital marketing.

Both digital marketing and marketing are different from each other in many ways, products and brands are promoted in HD through many electronic mediums. There is a unique advantage in digital marketing, it helps us that which of our methods is proving to be very influential and which is not and we can understand this promotion.

Digital marketing is what we monitor very closely the process of promoting products, it sees how many times the promotion was seen, when it was viewed and for how long as well as how much a product was sold and We get to know what the content given by us is working and which is not.

Digital marketing is made up of two words, first is digital and second is marketing.


Here it means to say digital that electronic device which can be connected to the Internet and through it can connect to any person in any part of the world.


Marketing means promoting the service. That is, using many mediums to reach your product and service to the customer.

So if we have seen here overall, then we can understand that digital marketing is a way of conveying online marketing to the people of the world through electronic devices and the internet. In the same way, you can promote shops, products and services through newspapers, posters and banners. This is the promotion system of the new generation. Career can be given information about propaganda to more and more people in the shortest possible time and success can be achieved by making it popular. This is the reason why we keep seeing many types of advertisements every day in Twitter, Facebook, Instagram, YouTube and website etc. and it comes under digital marketing.

Types of Digital Marketing – 

  1. Search Engine Optimization
  2. Search Engine Marketing
  3. Social Media Marketing
  4. Content marketing
  5. Pay Per Click (PPC)
  6. Affiliate Marketing
  7. Influencer Marketing
  8. Email Marketing
  9. inbound marketing
  10. Marketing automation

Search Engine Optimization (SEO)

Through search engine optimization, we rank our website in the search engine results page. In this way, the more organic traffic we do, the more we will benefit from search engine optimization, there are two types of on-page SEO and off-page SEO.

Search Engine Marketing

Search Engine Marketing, which we call SAMB in short, is a process through which we buy space for advertising in the result page of the search engine. For this, we use the common pet platform Google AIDS, Big AIDS etc.

Social Media Marketing

Nowadays social media has become very important for marketing. But do you know what are the ins and outs of social media marketing that increases your exposure. It gives you a very easy way to reach the consumers. By using this you can get very valuable customer feedback and through which you can provide products and services to your customers in a way or manner.

When you post great quality content, you can reach most of the people through social media marketing. In this way, the number of ways by which you spread your traffic and business through social media, it is called social media marketing. Whenever you are on Twitter Instagram, then it is called all social media marketing.

Content marketing

When we create very good quality content for our users so that we can have good sales and lead generation. This also increases our brand value and traffic. Content marketing works very well because it comes under both search engine optimization and social media marketing.

Pay Per Click (PPC)

Pay per click is a way to bring traffic to the website in which publishers are paid per click on the ad. For this, most people use Google Ads, in which companies pay Google per click to come to the site, such apps can be seen on the Google search engine result page.

People can also be reached by running campaigns on Facebook, Instagram, Twitter etc.

Affiliate Marketing

Such a process in which money is received in return for conversions is called Affiliate Marketing, think once and see that when you speak of a product or service to a sales person, we give it, it works in the same way. The applet is there, it gets the commission. This means that you do not have to pay for this, bloggers and e-commerce websites use affiliate marketing, which they earn a lot of money from.

When choosing your fleet marketing, before that you should discuss its terms and conditions. A flat represents your brand, then you would like the brand to reach the message as well.

Influencer Marketing

Influencer marketing is a new type of digital marketing, in which such people are used who are considered exports to reach all and specialize in getting good traffic and sales of the product.

Influencer marketing is very popular in social media channels like Instagram and Snapchat. So the company that happens, hires Instagrammers who have a lot of followers so that they can post the brand through photos and promote it to the people.

This means you must have understood that in such places, judges, these people have a lot of followers, companies contact those people and hire them to promote their products and services.

Email Marketing

The number of email subscribers you have through email marketing, you keep giving regular updates about your company, what happens is that the one who is our subscriber, the one who keeps it towards our brand and the loyalty of the brand also increases, then the best Email marketing is considered to be that in which you increase subscribers through your content and not by paying.

When a visitor comes to your site and subscribes to the email newsletter on his own, it means that he has a lot of trust in your content and he likes your content very much, because of this royalty, he becomes your regular subscriber to your blog on regular basis Will keep visiting whenever an email with an update from your blog will reach him.

Inbound marketing

Inbound marketing is a method that attracts, engages and keeps your customers happy at every stage of their buying journey. You can use all the above mentioned tactics for this and build a trust, your customer’s experience will be great. Yes, we are giving a comparative list of traditional marketing with inbound marketing.

  • Blogging versus Popup Aids
  • Video Marketing versus Commercial Marketing
  • Email Contact List versus Email Spam

Marketing automation

Marketing automation means when we use any software to perform our basic marketing operation, you repeat it when the time comes.

We can use this type of marketing in many places


  • email newsletter
  • social media post scheduling
  • Lead Nurturing Workflow
  • Campaign Tracking and Reporting

How to learn digital marketing ?

If you want to learn marketing, then you will have to do some preparation for it because there is a lot of competition in it, unless you know everything in a practical way, then this export cannot be made, that is, you have to study and then do it immediately. Have to apply. Only then will you be able to participate in it. There are many ways to get information about digital marketing, you can get knowledge from export by joining any institute, then you can learn it even sitting at home.


One way to learn digital marketing is that you will have to read a lot of content in the form of text, you will find various websites like quora videos and many blocks which write picks on free digital marketing and publish posts.


A great way to learn it is that you can get information about it through videos. If you search in YouTube, then you will find all its videos in Hindi and English languages, which will complete your information about every aspect. Apart from this, you can also watch videos on Facebook, Instagram etc.


Practical means you try and check everything yourself

How to earn money from digital marketing?

Under this, there are many such ways through which money can be earned.


Through blogging, people write their knowledge and convey it to the people. It can have many topics. The number of people connected with it is in lakhs and people also give their views by commenting.

If you are a creative writer then you can create a great blog on any topic. You can also earn money by monetizing the blog with Google Adsense. But you have to work hard in this that you will always have to be active and keep bringing new topics.


Today companies are looking for people who specialize in search engine optimization. Such people get good money in less time instead of working. Their main job is to reach the website or blog of any company to as many people as possible through the search engine.

Website Designing:

Those who like to work in designing are often fond of designing the website and give it to the people by making the website. Such people also have a lot of demand in the market.

Benefits of digital marketing –

Through this we can greatly expand our online work, so let’s see some of its benefits.

In increasing the business – 

If you start any business today and expect that customers will come to you themselves, then you know that you will be left far behind.

If you do not do anything different, then other people will move ahead smarter than you, that is why when you go ahead in business through digital marketing, then they play the most role in spreading your business.

Connecting with new people – 

Having the right content is very important in every business. It helps a lot to connect with new people. It is important to have great content to connect with new people everyday.

Converting Visitors to Customers – 

With good use of digital marketing, there is a lot of success in making the visiting visitors a customer.

More Visitors for Less Money – 

With this we can reach more and more people by spending less money as compared to traditional marketing.

Brand Name Expansion – 

It helps in making our company brand name stronger. Trust is formed in their mind for the company whose advertisements people see again and again and people want to use the same.

Real Time Result Growth

You don’t have to wait to see the result in the ad. We can analyze it every day.

Also read: Top 10 Web Hosting Companies in 2022

In short:

Today you know what is digital marketing and how to earn money from it. In today’s era, if you hold back from trying, then it will prove to be very difficult to get success. Change with time is the law of nature. If you are interested in this field and want to know how to do its course and how to learn it, then I will answer you that you must be associated with this field, contact a good digital marketer and get information about it. There will be a lot of opportunities in this because even today there are very few people in this field.

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